The power issue

The power of our body.

Frankly, i'm really amazed If u recalled, previously i fell sick just one day before my Final Econs Exams, and recovered within a day to be fit for the paper next day.

Now, 2nd week into school, here i go again. Woke up on Tues nite with fever. Forced myself to sleep, drank lots and lots of water in the morning, and went to school. Thank heaven for Kent's car ride.

And suffered the longest 3 hours of lecture in school. Body aching, and kept fighting to keep awake.

Once back home, went into sleeping mode again. And that night i slept for 11 hours.

Next day woke up, cleared the throat, and i'm totally ok. Wow.

Just sleeping and water, without a single pill, and i'm cured. Isnt the power of our body self healing amazing?


Power of mobility.

The fortunate kent got his desirable driving licence recently, with good scores and first attempt. 
Once again it restated to me...How wonderful is the power of mobility.

Yes, it's one of the easiest way to experience freedom and convenience....
Go anywhere where buses or foot cant take you to!
Explore anywhere that you had never seen or been before!
Reach places in record times you never attain by public transport!
Be dry even in the heaviest thunderstorm!

Sadly, things arent that innocent.
Step out on the wrong time of the day and you are struck all way in Traffic jams. What freedom are all reduced to mere confinement.  
Start paying for petrol and cashcard and burn a pocket hole as big as Java island volcano. 
Trying finding for parking lots in town, either you tear coupons as if there's no tomorrow, or pay as much as dinner+lunch, or end up walking further than marathon.

How i wish i live in Australia. Where car is neccessary, not a luxury.

But looking back at Kent, for the moment all these thoughts are flung far away. Freedom is how you define it; piloting the car at which ever lane you want it to move on can still be freedom. At least traffic jams and ERP can be avoided with correct planning of route, 
and SIM have a basement carpark...which is free.


Power of advertising.

Anyone still remembers that Prudential Adv shown more than 13years ago? Thanks to the adv song "my life story" by Dick Lee, some still remembers it....well, at least my friends, as we chatted on this topic that day over dinner.

Songs accompanying adv are really one of the most classic example of marketing, and it really works. Either people get interested in the ad because their idol is singing for it, or simply that customised tune is so catchy. Throw in a jazz song and some Ang Moh in the ad and your brand feels continental. With James Browns's "I feel Good", I thought Benq comes from the states...When it's actually Taiwanese.

And whenever I drove pass this road and saw this signboard, that song came to me again. Again and again it spins in my mind for the rest of the day. grr.


"....If you need somebody....Mr invertor, mr invertor, mr invertor...."



It's such relevances in our life that make Marketing such an interest subject to study. I guess i'll like it for the rest of the term....Only if uol have BSC Marketing.