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Monday, March 16, 2009

A blank sheet of paper

As i paused to think the other day, i could relate human to a car company. How so?

Consider this. KIA motors, a relatively young Korean player in the world market, recently launched a very impressive new Cerato Forte. Away from the odd looking and cheap cars of the past, this new product is nothing like her grandparents. Strong,timeless, striking yet unoffensive european design, it indeed holds the "power to surprise", as with their market slogan.

Behind this piece of work is the new design director, Peter Schreyer. Spending more than 25 years with AUDI/VW group, he created the famous original Audi TT and new Beetle. Coming over to the less premium and emerging Kia, as quoted from the article that I had read, it would be like "working on a blank piece of paper", not having any history to "pick up and continue (with the design) ", considering the youth of the brand.

Although it might seem better for one to have a blank piece of paper and go unconstrained, according to Schreyer it could be harder to find your own way. But luckily the guys from Seoul HQ gave him the freedom, and the result shows.


Coming back to our world of graduates-to-be and job hunting, the big question remains as "what you want to do".. Some people may be just like the big brands; under the influence of the tradition and exposure given by the family, the direction would more or less not deviate much, towards a related industry. With this it can be easy, however it can be a limitation.

As for others, which are pretty fresh without much exposure or anything, it would be like the young brand having a blank piece of paper. Despite the tougher question to answer due to the lack of guidance, any direction would be possible, as long as it is desirable. Especially if plenty of freedom is given by the family (aka HQ) on where to venture into.

So where myself want to go? Having no history to follow in the family, and fortunately given all the freedom to choose, I'm very much "young" and "blank". What i deem desirable is to go into where my passion is, regardless of pay (at first). Then hopefully like the Forte, hitting it right and getting the payoff.

However in times as bad as this, just like other brands' products in the pipeline, plans can face the axe. By then, like GM, it would be just asking for reasonable survival above anything else.

Yes, blank sheet of paper. Also have to be realistic, in name of bread.
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desperate times call for desperate measures

We all know the credit crunch that is going on outside, but little i would expect that my dad and sist would go this far to save....a fan.




Yes, this is it. A fan held together by a thick cast of masking tape ( thick enough to reduce the remote sensor range ), with recycled shoe lays precisely supporting the weight, and completed with rewiring works to accomondate the new position of the metal stand. That's what you get as a brain-child of a Technician and Physiotherapist (father and sist, respectively)


Oh, this used to be a standing fan, twice the height of what you see in the picture, if you wonder. It only suffers from a broken neck joint.


So, if your fan is also broken, you know who to look for. (^-^)
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